onsdag 25. mars 2009

The Power of Media: Barack Obama on Jay Leno Show

Jay Leno is a famous man in America. He is famous because of his success with his talk show called “The tonight show” – a show which is has become legendary in American television history. When someone like Barack Obama appears on that show, it can result in both positive and negative consequences.

One of the advantages is obviously publicity. The Tonight Show is a very popular show with many viewers, and guests have the opportunity to reach out to various people. The setting in the show is sort of informal, this is the time to chill and talk about other stuff besides politics. This setting enables the viewers to get an insight in how Obama is when it comes to his personality – they simply get to know him better.
I believe this is an advantage.

All publicity is good publicity, can’t seem to find any disadvantages about Obama’s visit.

Take a look at Obama's visit at Leno's here: http://online.wsj.com/video/obama-on-the-tonight-show-with-jay-leno/0EDC9754-D988-42FE-A131-EC9C8EDEFD6C.html

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